Optimize outdoor campaigns
Get insight into the number and repeatability of your campaign audience. Identify inefficient media and reduce campaign costs by up to 20%.
The key to effective advertising investment
What can you achieve?
Audience
Determine the reach of your outdoor ads by finding out how many people actually see your media
Cannibalisation
Check the repeatability of recipients of particular media, i.e. which media are cannibalised
Best locations
Choose the best locations for new media by monitoring pedestrian and car traffic at potential locations
Exact cost
Know the exact cost of reaching one customer in a given campaign
Key benefits
- monitoring the actual number of unique recipients each day
- identification of the least efficient media
- reducing the cost of reaching the customer
How will you get it?
Monitoring
Our technology based on processing location data from mobile devices will enable you to monitor traffic in real time, i.e. know the number of unique people interacting with your media.
Simulations
Advanced geoanalytical engines will allow you to simulate different media configurations in your campaign and the impact of these changes on its cost, visibility and audience.
