Monitor changes in traffic during the day or week and identify traffic flow trends to more closely analyse consumer habits
Identify points where traffic is rapidly decreasing in real time to be able to react quickly
See how the groups of customers from individual stores (own and competitors) overlap
See your share in the micro-market against the competition (how the movement of residents between your and the competition's points is distributed) and discover the areas where you win/lose the fight for the customer
The interactive module in our application will allow you to enter a list of locations you want to monitor and provide access to visualization of traffic across the network. You can receive real-time notifications if traffic at monitored points increases or decreases, allowing you to react immediately.
It is also easy to see how traffic is distributed between you and your competitors by displaying on the map the percentage of visits made by residents of a given area to a given store. The engine driving traffic analysis is location data from mobile devices, which we process to provide information about where people come from.